Obama Moves to Revolutionize White House Communications - The Fix

Obama Moves to Revolutionize White House Communications - The Fix
"One of the fundamental precepts of our campaign was to use the new technology to reinvigorate our democracy. That's a commitment we will bring to this administration," senior Obama adviser David Axelrod said.

Raising the profile of the radio/video address part of a broader communications approach by the incoming president designed to take advantage of the technological tools at his disposal -- video on demand being the most prominent -- to ensure his messages are being seen by the broadest possible audience.